Digital Marketing, otherwise known as Online Marketing can be described as the promotion of the brands that allow them to connect with people who would be interested in the brand with the help of the internet and any other forms of digital communication. This includes marketing channels such as emails, social media, web advertising. Essentially, digital marketing is a marketing campaign that involves digital communication.
There are various specializations within digital marketing. Here are a few examples:
Search Engine Optimization: SEO is more of a marketing tool rather than a form of marketing. It depends on a variety of elements such as the quality of content, level of user engagement, mobile-friendliness and the number of inbound and outbound links. The strategic use of such factors makes SEO a science, however, the unpredictability of it makes it an art.
Content Marketing: SEO is a major factor in content marketing. It is a strategy that is based on the distribution of relevant and valuable content to a target audience. Like all the other marketing strategies, the goal of content marketing is to attract leads that will eventually turn into customers. However, content marketing can be tricky. The writers need to be able to rank highly in search results and need to engage people with the content. When the content is relevant, it can establish strong relationships with the readers.
Social Media Marketing: Social Media Marketing is to drive traffic and create brand awareness by engaging people through social media. The most popular social media platforms are Instagram, Facebook, Twitter, Youtube, and LinkedIn. With the advancement in technology, social media marketing has attracted the attention of many businesses.
Pay per click: PPC refers to posting an ad on a platform and paying every time someone clicks on it. Each PPC campaign comes with one or more targets that viewers are meant to complete after clicking an ad. While choosing a target, you can track them through a chosen platform.
Affiliate Marketing: Affiliate Marketing lets one earn money by promoting another person’s business. It acts as a revenue-sharing model. For example, if you are the affiliate, you get a commission every time somebody buys the item that you promote. But, when you are the merchant, you pay the affiliate for every sale you make.
Native Advertising: Native advertising is marketing in disguise. It aims at blending in with its surrounding content and making the ad less obvious. Native advertising was created in reaction to the cynicism that ads face in the hands of the consumers.
Email Marketing: Email Marketing includes sending promotional emails and hoping that they click on them. The execution involves curating content and designs for the email to be sent. Email marketing is a proven and effective technique for promoting products and services. In fact, many people have named it the most effective lead generator.
Digital marketing emerged from the advancement of technology and has been helping start-ups and businesses stand their ground in this competitive world. It has proved to be cost-efficient and allows the businessperson to be more connected to the consumers. It should be the primary focus of any business. The more one embraces the possibilities of digital marketing, the more they will be able to realize the growth potential of their companies.